Network marketing is becoming more mainstream in the United States, with marketers using their own data to target ads to consumers, according to a new study from The Wall Street Journal.
The Journal found that the average U.S. consumer spends $4,000 a year on ads on a typical Web site.
That’s up from $2,500 in 2016 and $1,500 a year in 2015.
The survey surveyed over 2,000 marketers who sell products or services through the Internet.
The researchers found that consumers were spending more than ever on ads, and that they were spending a greater share of their ad budgets than they had in decades.
“The industry is seeing the opportunity to be more aggressive in what they’re selling, to be better about the way they do it, to have a more engaged and engaged audience,” said David McBride, the co-author of the study.
The study also found that marketers are using analytics to track their marketing campaigns.
The biggest trends among marketers, according the study, are: • Increasing reliance on mobile devices and social media for sales.
The average American spends nearly $3,000 on ads each year on mobile apps and social networks, while online purchases have more than doubled.
• Growing reliance on data analytics to identify and target audiences.
The report found that 80 percent of marketers are now using data analytics for marketing, compared with 55 percent in 2015, while 85 percent of respondents said they were using the technology to target and engage customers.
• Increasing focus on content marketing, where brands and individuals are spending more time with consumers.
The top 10 most popular online brands were all content marketing companies.
The majority of marketers, 80 percent, said that they are spending at least 30 percent of their marketing budgets on content.
“Content marketing is not just for the big brands, it’s now becoming an increasingly important marketing practice for consumers,” said Robert Kiely, senior vice president and director of research for The Wall St. Journal.
“It is changing how people engage with the world.”
The survey also found the most popular digital platforms are: YouTube, Facebook, Pinterest, Instagram, LinkedIn, Snapchat and Snapchat Discover.
The companies that dominate those platforms, the survey found, are Amazon, eBay, Google, Netflix, Walmart, Visa, Apple, Netflix and Spotify.
And they all rely heavily on data to market to their users.
The largest ad spenders on these platforms were Walmart, with $8.2 billion in ad spending in 2016, followed by Walmart.com, Amazon.com and eBay.com with $5.9 billion in spending.
Amazon was the largest spender on YouTube with $1.3 billion, followed closely by Facebook with $875 million and YouTube with about $800 million.
Twitter was next with about half of its advertising spending on YouTube, followed shortly by Instagram with about 14 percent and Twitter with about 10 percent.
The next largest advertisers were Facebook and Google with about 6 percent and 6 percent, respectively.
For advertisers, the data has proven valuable in getting leads, getting consumers to spend more money and creating more leads.
The number of online ad campaigns has more than tripled in the last five years.
In 2015, only about 8 percent of ads ran on traditional ad networks like Google or Facebook.
In 2016, that figure jumped to nearly 40 percent.
Advertisers also have a new way to reach consumers through mobile devices.
More than one-quarter of the advertisers surveyed said they use mobile to reach people online, and more than one in five marketers said they had mobile advertising on their site.
The numbers also suggest that more people are online than ever before, but that the proportion of online visitors remains stagnant.
In the U.K., the average number of visits to social media sites rose by 11 percent in 2016 to about 4.6 million people.
In Spain, it jumped to 7.5 million.
In France, it rose to 8.3 million.
And in Germany, it increased to 9.2 million.
The U.k. saw the biggest jump, as Facebook saw a 27 percent jump to nearly 7.7 million visitors in 2016.
But Facebook declined to provide data on the number of people visiting the site on mobile, citing privacy concerns.
“We don’t have a specific number of mobile visitors, but our analysis suggests that we’ve seen growth on mobile in the U