“The next phase of network marketing is to create a brand identity, one that is authentic.
We need to have a genuine identity that is rooted in our business and that reflects our values.”
This is the second of a two-part series on the intersection of branding and social media.
The first part focused on branding as a tool for connecting and connecting with potential customers.
In the second part, we’ll look at how to use social media to connect with influencers and promote your brand.